The proof is in the (Yorkie) pudding

A lot can change in five years. When Animal Wellness Magazine launched half a decade ago, the concept of holistic health for animals was, well, a little “out there.” There was only a smattering of natural products on the market and many of these met with raised eyebrows from practitioners and consumers alike. But against all odds, and the huge advertising budgets of mediocre product companies, wellness for companion animals has caught on. People are noticing huge changes in their animals’ physical and emotional health when they switch over to better foods, add supplements, and use integrative care to prevent and address problems.

In addition to seeing the differences in my own animals, I’ve personally heard hundreds of incredible testimonies from other guardians. There was the dog suffering from separation anxiety and aggressive behavior who turned around almost overnight when his diet changed to a natural high quality formula. And how about the cat plagued by recurrent kidney infections who has now gone years without problems after switching to a raw/wet diet with a supportive herbal supplement? Many of you have read about incredible cases of rehabilitation in our magazine, including Maggie the golden retriever, who went from hobbling to recovering her mobility completely thanks to hydrotherapy, massage and a new diet; and Lizzie, the abandoned paraplegic Yorkie, who zoomed happily around for years after she got her new wheelchair.

Our feature on the “Top Trends for Animals 1999-2004” tells the story more poignantly than I can here. The bottom line is this: never before have you been so empowered to provide your animal friends with a happy and healthy quality of life. To do that, of course, you need the latest information so you can make the best choices possible, and you must be aware of products that can help you achieve your goals. Animal Wellness has become the undisputed leader when it comes to delivering on these two needs. In fact, many readers have told us they enjoy the advertising in our issues as much as the content!

With your loyal support, we’ve stayed true to our mission and we sincerely appreciate your input and feedback. We hope you will be part of the next exciting five years, and will continue to spread the word about Animal Wellness. To celebrate our Fifth Anniversary, we’ve introduced a special offer aimed at helping you do just that (please see insert for details). Thank you again for being an important part of the Animal Wellness movement.

Blessings to you and your companions,

Dana