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| 2007 Reader Demographic Survey Highlights |
Female:
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95%
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| Male:
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5% |
| Median
Age: |
42 |
| Median
Household Income: |
$68,180 |
| College
Graduates: |
78% |
| Home
Owners: |
84% |
| Married:
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62%
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| Products Purchased |
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| Natural Foods |
100% |
| Supplements |
92% |
| Organic Treats |
89% |
| Clothing |
77% |
| Jewelry |
59% |
| Pet Insurance |
23% |
| Natural Flea/Tick |
73% |
| Bio-degradable Grooming |
92% |
| Gentle Training |
66% |
| Educational Books |
88% |
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| Type of Animals |
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| Dogs |
100% |
| Cats |
81% |
| Bird |
21% |
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| Services Used |
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| Holistic Treatments |
93% |
| Behavior/Training |
74% |
| Boarding |
68% |
| Integrative Vet |
83% |
| Cremation |
92% |
| Pet Friendly Travel |
57% |
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| Where they find AW: |
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| Hard Copy Subscriptions |
29% |
| Digital Subscriptions |
14% |
| Newsstand |
24% |
| Pet Stores |
18% |
| Consumer Shows |
2% |
| Health Practitioners |
6% |
Distribution
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